The October GROW Squad

Veronica & Bryce · Last updated 7 September

Our last squad filled. 10 spots left for this one. Applications close 30th September, or until sold out.

By now you've seen how we think about building a profitable buyers agency. Maybe at a workshop, maybe on the podcast, maybe just watching how we work. We coach both sides of the job. The craft of being a great buyers agent, and the business behind it, the offer, marketing, sales, delivery and profit, all working as one system instead of running on you.

Between us, we have close to 40 years combined as practising buyers agents. We have built agencies, worked side by side on television, grown separate businesses, and trained many buyers agents in our own business, some of whom have gone on to build profitable buyers agencies of their own. We have made the mistakes and found what works, in our own lives, not just in theory.

Our last squad filled, and we are now choosing the 10 people who will join us in the next intake.

Like guides who have walked this track many times, we know the fastest way up, so you can skip the trial and error, the wasted money, and the years most agents lose guessing.

Two questions. Do you want a buyers agency that gives you money, meaning and freedom? And would you like our help getting there faster?

We start Tuesday 6th October. Together we will map out your pathway, from where you are now to a business that runs on a system. It is a small group, and we are choosing people now.

Veronica & Bryce

Where you are, and where we take you

Many buyers agents we meet are stuck in the same three places: inconsistent lead flow, awkward sales, and clunky execution, where every client feels built from scratch and parts of the job still feel like guesswork.

Often they are the same problem. A leads or conversion problem is usually a depth problem underneath, because the market can tell the difference between an agent who markets well and an agent who knows the job. We coach both, because neither one works on its own.

Our job is to turn that into predictable leads, effortless conversion, and world-class execution that sells itself. And we do it in steps, most members start around $10,000 a month, and we build from there, one move at a time.

The mechanism: the Ten Moves

Every business runs on five pillars: have an offer, market it, sell it, deliver it, profit. A buyers agency is no different. So we have broken those pillars into Ten Moves. Do them deliberately, in the right order for your business, and you build a profitable agency. Grab at them randomly, and you get the stuck feeling most agents live with.

  • Offer: Move 1, Offer Mastery, a compelling proposition that attracts the right clients.

  • Marketing: Move 2, Lead Flow Mastery, a predictable pipeline that fills itself.

  • Sales: Move 3, Conversion Mastery, a process that converts without convincing.

  • Delivery: Moves 4 to 8, Onboarding, Client Management, Finding, Assessing and Negotiation Mastery, a world-class client experience that gets referred on.

  • Profit: Moves 9 and 10, Settlement and Scoreboard Mastery, so the work turns into profit you can see and grow.

Same fundamentals for every agency, but every agent is different, so we tailor the plan to your situation, market and strengths. No cookie cutters.

Who this is for?

This is the GROW program, for the established Buyers Agent ready to systemise the business and build it properly.

The GROW program is for you if you...

  • Are an operating buyers agent, usually solo, doing at least $10,000 a month or more.

  • Have been doing this on your own long enough to want someone to check your judgement against.

  • Enjoy the work, and want to master the craft and build a business around it.

  • Are tired of reinventing your process with every client.

  • Take direction well and will follow a plan.

This will not be a fit if you...

  • Have not started as a buyers agent yet.

  • Think clients turn up without a system.

  • Want to hustle around the clock forever.

Why learn this from us

  • Close to 40 years combined as practising buyers agents.

  • Years working together in the public eye, including television.

  • Separate, successful businesses built from the ground up.

  • Trained many buyers agents in our own business, some now running profitable agencies of their own.

Here is what past coaching clients have said:

"I doubted whether it would still be suitable for me, having run my buyer's agent business for almost three years and being a finalist for the REIV Buyer's Agent of the Year two years running. It has been eye-opening, showing me there are always better ways. Joining is a no-brainer if you get the opportunity." Jenny, Melbourne

"The big takeaway for me is the rigour I need to build around systems and process, scripts, checklists, automation. Not only better client outcomes, but more productive and efficient, which can increase profitability. When you work for yourself all day every day, there's no-one to bounce this stuff off." Grant, Sydney

"Before this I was either nowhere or everywhere. Now people see me as the person in the north-west of Sydney. It was a game changer." Arnab, Sydney

"I started from seriously nothing, and now I've got 11 purchases. I feel like I'm owning the space now. It's given me a new career, and it's been absolutely instrumental in the success of my business." Cat, Sunshine Coast

How the year works

This is twelve months of coaching and mentoring, not a course you buy and forget. You get the full system in the member portal, and you get us guiding you through it.


We start by finding the single biggest constraint holding your business back right now, and fix that first. From there we work through the Ten Moves in the order that matters most for you.

Your first 60 days are deliberately front-loaded. You start with the Kickoff Call alongside your Squad, then we sit down with you one-on-one to build

your game plan, followed by two more one-on-one sessions to get your early wins on the board, and a Squad session to lock in your plan for the year ahead.

From there we work in six-week sprints, anchored by the fortnightly Move Accelerator, a 90-minute live session where we work your moves on real numbers and real clients, not theory. Between sessions you have the community, with us in it, so a question never waits two weeks for an answer.

Your coaches are Veronica and Bryce, directly.

How to apply

It is $5,500 to enrol, then $1,100 a month across a 12-month commitment.


We call it a profitable membership: it should make you far more than it costs.

The room is full of good people building good businesses. We hope you call it home for years.

GROW takes you up the ladder in three tiers:

• From $10k a month to $30k a month.

• From $30k a month to $50k a month.

• From $50k a month to $84k a month, which is $1M a year.

The first 60 days are a love-it-or-leave-it period.


We front load it: three one-on-one sessions and the full kickoff ramp inside your first 60 days. So you will know. If it is not right, for you or for us, we tear up the agreement and walk away as friends.

You are not committing to twelve months today. You are committing to sixty days, and then deciding.

Getting started

If this sounds like you, and you'd like to work with us:

Step 1: [ Click here to join ] for one of the places in our next Squad.

Step 2: We will be in touch personally within 48 hours to get your Kickoff Call and your game plan session in the diary.

Veronica & Bryce

P.S. We keep these groups deliberately small, 10 people, so everyone gets real access to us. If you have been waiting for the right moment to build the business properly, this is it.

P.P.S. Not quite doing $10k a month yet? Then our START program might be the perfect fit for you. It is designed to help you get to $10k a month consistently, so you can set the foundation to GROW. Click here to find out more.